Case Study: B2B Lead Gen

International Tracking Architecture for a Multinational B2B Industrial Leader

How we partnered with Global Industrial Corp to rebuild their tracking architecture and protect their marketing performance.

Overview

A global leader in industrial components had separate GTM and GA4 properties for every region, resulting in fragmented data and impossible global attribution.

The Challenge

  • Data silos: Marketing couldn't see global performance in one view.

  • Compliance risk: Varying GDPR/CCPA implementations across regions.

  • High maintenance: Every tag change required 14 separate manual updates.

The PowerData Approach

1

Architected a Global GTM container with regional lookup tables for dynamic routing.

2

Deployed a central Server-Side GTM cluster to unify data governance.

3

Standardized the Data Layer across all regional CMS instances.

4

Automated privacy compliance using a centralized Consent Mode orchestrator.

Engagement Summary

ClientGlobal Industrial Corp
Services Deployed
Global GTM StrategyServer-Side TrackingGovernance & Compliance
Deliverables
  • descriptionGlobal tracking governance framework
  • descriptionRegional rollup dashboard
  • descriptionServer-side infrastructure documentation

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