What You Get
Everything included in a standard Server-Side Tracking engagement from PowerData.
Implementation Path
How we roll out Server-Side Tracking predictably and securely.
Discovery
Assess cloud infrastructure options and existing client-side heavy tags.
Plan
Design the data flow. Client -> server-side GTM -> Vendor APIs.
Implement
Provision server, map custom domain, configure clients and vendor tags.
QA & Validation
Extensive monitoring of server logs and vendor API responses.
Handover
Provide cost estimates for hosting and monitoring dashboards.
Rigorous QA & Validation
We don't just set up tags and hope. We actively test and debug before handing over the keys.
Tests Performed:
Issues We Prevent:
- Missing payload parameters
- CORS policy blocks
- Incorrect client routing
Comprehensive Deliverables
You get full documentation of what we built, so you never have a 'black box' setup.
- Architecture diagram
- Endpoint configuration details
- Migration log
Requirements & Timeline
Estimated Timeline
3-4 weeks
Access Needed
- key Domain Registrar/DNS
- key Cloud Provider (e.g. GCP/AWS)
- key GTM
Server-Side Tracking FAQs
If you rely heavily on paid acquisition and are seeing data degradation due to ad blockers or Safari's ITP, it's highly recommended.
Typically a cloud project (Google Cloud is easiest) or a dedicated platform like Stape.io, plus a custom subdomain (e.g., metrics.yourdomain.com).
The client-side request parses the consent state and sends it to the server. The server-side container then redacts parameters or stops requests based on that state.
Yes, by extending cookie lifetimes natively on your domain and bypassing ad blockers, more conversions map back to your campaigns.
We sanitize the data stream in the server container before it hits vendor endpoints, dropping any accidental plaintext PII and only sending hashed variables if consented.
Server monitoring for uptime and errors, and adjusting infrastructure scaling as traffic changes.