Service Details

Reporting & Dashboards

Turn tracking data into decision-ready reporting: dashboards that answer real business questions, not vanity metrics.

What You Get

Everything included in a standard Reporting & Dashboards engagement from PowerData.

KPI definition and metric dictionary
Dashboard build (Looker Studio or your preferred BI tool)
Data source connections and calculated fields (where needed)
Blended reporting approach (if appropriate)
Validation against source systems
Dashboard handover and usage notes
Proven Methodology

Implementation Path

How we roll out Reporting & Dashboards predictably and securely.

01

Discovery

Interview stakeholders to determine true KPIs and reporting needs.

02

Plan

Wireframe dashboard layout and identify required data connectors.

03

Implement

Connect sources, blend data, create calculated metrics and visualizations.

04

QA & Validation

Compare dashboard numbers back to native platforms to ensure accuracy.

05

Handover

A live walkthrough and documentation on how to update date ranges and filters.

Rigorous QA & Validation

We don't just set up tags and hope. We actively test and debug before handing over the keys.

Tests Performed:

Data source sampling checksMetric cross-referencingFilter interaction testing

Issues We Prevent:

  • Data blending duplicates
  • API quota limits
  • Mismatched currency/timezone settings

Comprehensive Deliverables

You get full documentation of what we built, so you never have a 'black box' setup.

  • Live Dashboard Link
  • Metric Dictionary
  • Maintainence guide
Format:Looker Studio & PDF

Requirements & Timeline

Estimated Timeline

2-4 weeks

Access Needed

  • key GA4
  • key Ads Platforms
  • key BI Tool (Looker Studio)

Reporting & Dashboards FAQs

We primarily utilize Looker Studio for its seamless integration with Google products, but we can also work with PowerBI.

Yes, we use data blending directly in Looker Studio or through a data warehouse like BigQuery for complex joins.

We conduct rigorous QA matching specific date ranges in the dashboard to the exact reports in GA4 and Ads.

We provide contextual labels and different pages per platform, ensuring stakeholders understand why GA4 and Meta will report different conversion numbers.

Absolutely. We often create high-level executive summaries and more granular operational tabs for the marketing team.

Yes, we can provide monthly maintenance to adjust connectors, add new metrics, and handle API updates.

Want to discuss this setup?

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We'll review your current setup and advise on the best approach.