PowerData Insights

Engineering notes from the
frontlines of digital tracking.

Deep dives into Server-Side GTM, GA4 implementation quirks, Consent Mode, and how to build data architectures that actually drive ROAS.

Latest Blueprint

Meta/LinkedIn 6 min read

How to Deduplicate Meta Pixel and Conversions API (CAPI)

Learn the exact method for generating and passing event_ids to ensure Meta doesn't double-count your conversions when using both browser and server side tracking.

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Inside this guide:
  • 1. Create a Unique Event ID variable in GTM
  • 2. Add the Event ID to the Browser Pixel Tag
  • 3. Pass the Event ID to the Server Container
PD
PowerData Engineering October 12, 2026
Consent & GDPR 8 min read

Understanding Google Consent Mode v2: Basic vs Advanced

A practical guide outlining the differences between Basic and Advanced consent mode implementations and how it impacts your GA4 metrics.

September 04, 2026
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