End-to-end tracking &
analytics services.
From GTM and GA4 to server-side tracking, consent mode, and conversion tracking—implemented and validated by specialists.
Tracking & Analytics Architecture
We offer end-to-end support for all your performance marketing tracking needs, blending human expertise with industry-leading technical standards.
Google Tag Manager
Deploy and configure GTM to efficiently manage all your website tracking tags in one place, reducing complexity.
Cookie Consent
Configure Google Consent Mode V2 (GDPR compliance) without losing your critical measurement capabilities.
Google Ads Conversion Tracking
Advanced conversion tracking implementation for Google Ads, enhancing campaign performance.
Social Media Tracking
Accurate conversion measurement for Meta and LinkedIn, capturing vital top-of-funnel signals.
Server-Side Tracking
Bypass ad-blockers and ensure absolute data accuracy and enhanced privacy compliance with sGTM.
Google Analytics 4
Custom GA4 property and event setup tailored to capture key user interactions and conversions.
Custom Reporting
Transform raw data into interactive visual insights with custom dashboards built in Looker Studio or other reporting tools.
Team Training
Empower your team to use analytics tools effectively with specialized GA4 and
GTM training sessions.
Engagement Options
Flexible ways to work with PowerData.
One-time Setup
End-to-end implementation for a specific business goal. Best for new websites or major platform migrations.
Audit & Fix
Expert review and immediate remediation of existing broken tracking setups to restore data confidence.
Ongoing Support
A dedicated retainer for continuous dashboard maintenance, new event creation, and platform updates.
What You Receive
How We Implement It
A rigorous 5-step approach to assure quality.
Discovery
We evaluate your current tracking setup, discuss business goals, and gain necessary tool accesses.
Tracking Plan
We design a comprehensive blueprint detailing every tag, trigger, and parameter required.
Implementation
Our specialists configure your platforms (GTM, GA4, Server) perfectly aligned to the plan.
QA & Validation
Extensive diagnostic testing across network payloads to guarantee zero data loss.
Handover & Support
Delivery of all assets, training for your team, and an optional ongoing support period.
Service FAQs
We require Admin/Publish access to GTM, GA4, your ad platforms (Google Ads, Meta), and occasionally your CMS depending on the dataLayer requirements.
Yes, our 'Audit & Fix' engagement is built specifically to untangle and repair existing tracking architectures.
Absolutely. We routinely configure cross-domain measurement for businesses utilizing 3rd party checkout flows or multi-regional sites.
We utilize extensive QA protocols including DevTools network monitoring, GTM Preview, GA4 DebugView, and Meta's Event Match Quality tests before ever publishing.
Depending on the complexity, standard implementations take between 2 to 4 weeks from Discovery to Handover.